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Play Toys

All our amazing projects

Play Around Toys

These are the toys for which we follow the entire design and production process, so that they are ready to be distributed, either in physical stores or online in dedicated web sites (like PlooYo) or popular marketplaces like Amazon.


We like to work to best grow and “mature” ideas that we believe have potential. That’s why, with License-in, we purchase licenses from a brand that owns the copyright and develop all (or part) of the line.


We also work, of course, to develop original ideas, of which we license out the rights to other companies for the realization and distribution of the project: this is the case of Kawais, the first property entirely Made in Play Around!


A company has a project and needs us to produce it. With our experience we manage to guarantee ad hoc production, thanks also to the support of our proprietary technologies (TATAbox) and our Players, who are always proactive.

Discover the collections


Play Around

Tata Box

Bedtime stories from the voice of Giò Bear

Cubo Cuboso

Bedtime stories from the voice of Giò Bear
LicenseLicense in


30 colorful characters, all to be collected

Masha & Orso

24 magical stories
LicenseLicense out


A community of small animal to collect
Play Around


To test your aim and reflexes
LicenseLicense in

Meteo Heroes

The superheroes who will save the Earth