we love to play
Play Around is not just a saying: they are two words that express the essence of our business, that is play and play from all sides.
Game is a state of mind since we are children and we keep it when we grow up.
Game allows us to overcome cultural and physical barriers.
To play allows us not to take ourselves too seriously and to enjoy the little things.
Together, we make kids laugh is not just a saying: it is the mission of a team of professionals who believe that laughter is the main ingredient for every project, from its conception to its distribution. We create games to see children smiling. And we also have fun doing it!
Our projects
Kids in Town
It’s a wonderful and multiethnic world, where kids of every culture live togheter. All kind of professions are represented in this world, locations and adventures take place in a fantastic city.
Stories will be various and with different settings (the bakery, the fireman station…). The value of the family, the unity and the culture diversity alla togheter, obviously, enrich and give base to this project.
MASHA audio stories
A product developed by the play around team for simba toys. The concept was born from studies on rfid technology, already used for other markets and customers by the Pea&promoplast group.
it is an audio device that allows children to listen to the funny stories of masha and bear… told by Masha herself!
very easy to use: just turn on the device, place one of the two 3d figurines on the upper surface and masha will start telling the story.
you can choose from over 24 stories for a total of 130 minutes of listening time.
MeteoHeroes
Meteoheroes is an Italian cartoon serie, from the Italian app of the Meteo Expert, co-produced by Mondo TV, Mopi Srl and Icona Meteo. 6 children with supernatural powers, when there is an emergency, turn into the Meteoheroes: paladins in defense of the environment that fight the evil plans of Dr. Makina.
Play Around is the master toy licensee of MeteoHeroes and in the first part of the MeteoHeroes toy line for Spring ‘21 will focus on two types of products: 3D movable figurines of all six characters packaged in blister packs, and the HyperMeteo band, which is the main gadget used by the MeteoHereos in their adventures.
scarymon
NEW WAY TO PRANK!
scarymon are coming! a series of scary monsters that will be your allies to create funny jokes with their powerful screams!
Hide them in a dark room or in a closet…when the scarymon detects the light they will start to scream!
Kawais
The first big project entirely conceived and produced by Play Around team!
The Kawais are a community that lives on a fantastic island, where friendship, fun and sympathy are the most common attitudes. All the SKUs of the toy line emphazise on playability, combining different materials, unexpected functionalities and unpredictable solutions.
The search for novelty and attention to the details have been the key drivers of the whole project.
the complete toy line will be available from october 2022!
Hatchies
The first licensed project, inspired to Kimmees!
Thanks to the cooperation with Rovio, the Kimmees concept has been successfully adapted to Hatchlings, to create a brand new toy line, totally conceived to enhance the play value and to increase the collectability.
Find out all the collection, already on the market at collectibles kiosk, toys retail and as special promotion in loyalty programs.
Dulkiss
A COMPLETELY NEW PLUSH LINE, THANKS TO ITS INNOVATIVE CONCEPT AND QUALITY!
FOR THE FIRST TIME IT IS POSSIBLE TO COLLECT ALL THE ANIMALS THAT ARE PART OF THE DULKISS VILLAGE, WHICH HAVE BEEN RE-THOUGHT THROUGH A SEARCH FOR MATERIALS AND DETAILS TO MAKE A LINE OF SUPERIOR QUALITY PRODUCTS.
A NEW PACKAGING, WHICH TAKES ITS CUE FROM THE BREAD BAGS, UNDERLINES THE FAMILIARITY AND AUTHENTICITY OF THIS LINE.
